Privacy Policy

Last updated: October 2026

Rusty Jacket is the operating name (doing business as) of 2544363 Ontario Inc., an Ontario corporation ("Rusty Jacket", "we", "us"). This policy explains how we handle personal information under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

What we collect

When you request a demo, we collect your name, business name, phone number, email address, trade and town. We collect the same details when you submit a form through our ads on Facebook or Instagram (Meta passes them to us). When a contractor uses Rusty Jacket, we process the phone numbers, text messages and job details of people who call that contractor, on the contractor's behalf.

How we use it

We use demo request details only to contact you about Rusty Jacket. We use caller information only to reply to the caller and pass job details to the contractor they called. We do not sell personal information.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Text messages (SMS)

Rusty Jacket sends text messages on behalf of the contractors who use our service. We only text a phone number after that person has called the business, the call was not answered, and the caller asked us to text them. Our messages are replies to that call: we ask about the job, whether it is urgent, and the service address and preferred time, then pass the details to the contractor. We do not send marketing or promotional texts.

How callers consent to texts

When a call to Rusty Jacket's own numbers (249-421-1618 and 249-504-4991), or to a contractor using our service, is not answered, our automated phone system plays this greeting: "Hi, you've reached Rusty Jacket. Sorry we missed your call. We can text you at this number to help with your request. Message frequency varies, and message and data rates may apply. You can reply STOP at any time to opt out, or HELP for help. To get a text now, press 1 or say yes. Otherwise, please leave a message after the tone." We send a text only if the caller presses 1 or says yes, and only to the number that called. We keep a record of each consent (the caller's number, the date and time, and the response). The full greeting and opt-in steps are published on our SMS opt-in page.

Message frequency varies with the conversation. Message and data rates may apply. Reply STOP at any time to stop receiving messages, or HELP for help. You can also email hello@rustyjacket.com.

We do not sell, rent or share mobile phone numbers or text message consent with third parties or affiliates for their marketing or promotional purposes. Mobile numbers are shared only with the contractor the person called and with the service providers that deliver our messages.

Who we share it with

We use service providers to run the website, send text messages (Twilio), store data and send email (including Resend, which sends our confirmation emails). They may process information outside Canada, including in the United States, and are bound to protect it. We share information when the law requires it.

Advertising and cookies

Our website uses the Meta Pixel, a small piece of code from Meta Platforms, to measure how well our Facebook and Instagram ads work, for example whether someone who saw an ad later visited our site or requested a demo. Meta may use cookies and receive information such as the pages you visit and your browser details. We do not send Meta the contents of your demo request. You can control ad personalisation in your Facebook or Instagram ad settings, or block third-party cookies in your browser.

How long we keep it

We keep information only as long as needed for the purposes above or as the law requires, then delete it.

Your choices

You can ask to see, correct or delete your personal information, or withdraw consent, by emailing hello@rustyjacket.com. Anyone who receives a text from Rusty Jacket can reply STOP to stop further messages.

Contact

Questions or complaints: hello@rustyjacket.com. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada.